Middle East and North Africa
The Middle East is where we grew up and proved that our vision of digital advertising really works. We focus on: Egypt, Israel, Iraq, Yemen, Jordan, UAE, Bahrain, Lebanon, Saudi Arabia, Palestine, Syria and Kuwait.
To understand the region, it is crucial not just to understand the culture, but to tailor make creative (or localize it) and to utilize the right digital channels.
As with every market we operate in, we believe in “glocality”: think global and act local. We provide our clients with local insights based on research, local experience and field work, taking into consideration the identity and behavioral codes of each country.
For example, in MENA there are many region specific values that shape decisions:
Family (clan) is an integral part of the Arabic culture and is of great significance.
Honor, alongside reputation and respect, all play an essential role within the society.
Religion is a major part of every Arab’s life.
Public behavior reflects who you are and there are certain codes you must follow.
It is important to note that the Arab population is relatively young, open to the innovation, highly exposed to digital media and familiar with western traditions and codes.
Digital in MENA
Digital media is thriving and markets are growing rapidly. It plays an important role within the lives of youth and its significance keeps growing. In particular, social media is gaining popularity and catching up with TV with average users across MENA region spend 3 – 7 hours online daily.
If you would like more information, please contact us.